Adidas apologizes after ad campaign featuring Israeli ex-soldier draws backlash as Gaza limb injuries mount

Intelligence summary

LONDON: Adidas apologized on Monday after a local Israeli advertising campaign featuring a former Israeli soldier drew criticism from pro-Palestine activists and renewed calls to boycott the German sportswear company. The campaign promoted Adidas’ Single Shoe service and featured Shalev Biton, whose left leg was amputated after he was wounded while serving in the Israeli military in 2021. “We recognize that an image used in a recent local activation by the local team has raised concerns and stro