Germany's Adidas is facing boycott calls after featuring IDF veteran Shalev Biton — who lost his left leg in a 2021 Gaza — as the face of its single-shoe service in Israel.

INTELLIGENCE SUMMARY

Germany's Adidas is facing boycott calls after featuring IDF veteran Shalev Biton — who lost his left leg in a 2021 Gaza — as the face of its single-shoe service in Israel. The service lets amputees buy one shoe at half price. Thousands of Palestinians have lost limbs since October 2023. The backlash also revives Adidas's 2024 decision to drop Bella Hadid from a campaign after Israeli pressure, framing it as a double standard. Adidas hasn't responded publicly.