
HIGHGeneral
Sales of trainers dive as cost of living pressures hit JD Sports performance
🇮🇷 IranAug 20, 2026 09:03SRC: GUARDIAN WORLDBY: Kalyeena Makortoff
INTELLIGENCE SUMMARY
Inflation deterring shoppers from spending, especially in the US, says sportswear fashion chain Sports fashion retailer JD has slashed its profit forecasts as cost-of-living pressures, fuelled by the US war on Iran, weighed on sales of trainers. JD Sports, which sells a range of sports brands including Nike and Adidas, said widespread inflation had hit shoppers’ wallets, resulting in falling sales across important markets such as the US, where it struggled to quickly shift trainers and other fo
DETAILED REPORT
Inflation deterring shoppers from spending, especially in the US, says sportswear fashion chain
Sports fashion retailer JD has slashed its profit forecasts as cost-of-living pressures, fuelled by the US war on Iran, weighed on sales of trainers.
JD Sports, which sells a range of sports brands including Nike and Adidas, said widespread inflation had hit shoppers’ wallets, resulting in falling sales across important markets such as the US, where it struggled to quickly shift trainers and other footwear.
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