Germany’s Bundeswehr is using Döner bags in Berlin as recruitment ads, with camouflage-colored packaging and QR codes linking to its careers website.

INTELLIGENCE SUMMARY

Germany’s Bundeswehr is using Döner bags in Berlin as recruitment ads, with camouflage-colored packaging and QR codes linking to its careers website. The kebab shops get the branded bags for free, while the Bundeswehr says the campaign targets young people, career changers and skilled workers, though its direct impact on applications is difficult to measure. Source: Berliner Kurier