Nigeria’s online content creator market has boomed. Can the skit-makers and streamers make it pay?

<p>As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaks</p><p>On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.</p><p>Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures.</p> <a href="https://www.theguardian.com/media/2026/mar/15/nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay">Continue reading...</a>